What initially started with 1 logo, 4 tee shirt prints and a dream in 1994 of creating a British Streetwear brand that could stand shoulder to shoulder with its US counterparts, has slowly but surely become reality over the last 11 years…Addict ®. With its direct approach, it has built its reputation on solid foundations through the consistent production of clean, minimally branded, functional men’s and women’s clothing with fine attention to detail.
Addict remains an independently designer owned and led company producing all its clothing and patterns in-house, focusing on product development and letting the brand evolve naturally rather than bending to fit in with fashion. Outside assistance comes from a handful of the UK’s most influential designers, typographers and artists. Swifty, She One, Mr Jago, C-Law are all regular contributors and have supplied the brands past and present bespoke camouflage patterns as well as graphics for tees