Fila at FashionUncut. Fila launched its first collection designed by Pierluigi Rolando. Fila white-line was the beginning of an era that saw Fila redefined sportswear with an injection of colour. The iconic designs and signature caught the eyes of the mass on court and more importantly off the court. Fila are not just any normal sports brand. Adopted by the Italian playboys and country club crowds, Fila became the sports brand that everyone aspired to wear.